PowerUp Money Raises $10M to Help Indians Make Money Work Better

Bengaluru-based wealthtech startup PowerUp Money has raised $10 Mn, led by Flourish Ventures, with existing backers Peak XV, Accel, Blume, Kae Capital, 8i Ventures and DeVC also joining in.

The round values the company at roughly $73 Mn meaning this $10 Mn cheque buys investors a stake of just under 14%. That’s a notably rich valuation for a startup that’s barely 18 months old.

This is also PowerUp’s third round in about 17 months, taking its total raised to ~$29 Mn an unusually fast funding pace that signals investors are betting big on India’s shift from mutual fund tracking apps to full-scale digital wealth management.

The Details

• Round size $10 Mn
• Lead investor Flourish Ventures
• Also participating Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures, DeVC
• Valuation $73 Mn (implies ~14% stake sold)
• Total raised to date $29 Mn across three rounds in ~17 months
• Founded 2025, by Prateek Jindal (co-founder of Uni Cards)

From Advice Subscriptions to Full Wealth Management

PowerUp started by selling research-backed mutual fund advice through a subscription product called Elite, which now has over 1 lakh paying members.

The platform’s free tier is bigger still 1.5 million+ users track mutual fund portfolios worth more than ₹2.5 lakh crore through the app.

The real shift is a newer offering called Infinite, a managed wealth advisory service combining human advisors with AI. Launched roughly nine months ago, it has already crossed ₹500 crore in assets under management fast growth for a product still limited to a select set of customers.

Why the Money Is Going Into AI, Not Headcount Alone

Jindal has said a significant chunk of the new capital will fund an AI-powered wealth manager personalised financial planning and ongoing portfolio guidance built for every Indian investor, not just high-net-worth clients.

Alongside the raise, PowerUp launched Elite Prime, its most advanced product yet it flags portfolio gaps like missing gold, silver or global exposure, and pairs that with an AI wealth coach.

The company has also signalled plans to expand beyond mutual funds into stocks, pushing it closer to being a full-stack wealth platform rather than a single-category advisory app.

A Crowded Race With No Clear Winner Yet

PowerUp isn’t alone in this space. Kuvera was acquired by Cred to enter wealth management, while platforms like Dezerv, Scripbox and INDmoney are all chasing the same shift from fund-tracking to full advisory.

What’s different here is speed three rounds in under a year and a half is aggressive even by Indian fintech standards, and it puts real pressure on PowerUp to show retention and AUM growth that justify a $73 Mn valuation this early.

What a $73 Mn Tag Really Signals

A $73 Mn valuation for an 18-month-old startup is a bet on trajectory, not current scale Infinite’s ₹500 Cr AUM is promising, but still small next to established wealth platforms. The bigger risk is execution: combining human advisors with AI at scale is genuinely hard to do well, and PowerUp’s past life as a lower-stakes advice subscription doesn’t automatically translate into trust for people’s actual wealth management. The next funding round, not this one, will reveal whether that trust transfer actually worked.

The Bottom Line

PowerUp’s real test isn’t raising capital fast it’s whether Infinite’s ₹500 Cr AUM can scale into the thousands of crores without the “advice app” reputation holding it back.