Zorit Gets ₹27 Cr to Bring Wholesale Shopping to a New Speed

Agra-born B2B commerce startup Bijnis has rebranded itself as Zorit and raised ₹27 crore (~$2.84 Mn) in a round led by Sparrow Capital, as it fully commits to a quick-commerce model for offline retailers.

Here’s the detail that makes this round genuinely unusual: one of the participating investors is Info Edge the same investor that wrote off its entire ₹76.65 crore investment in this company back in May 2023. Info Edge is now putting in a fresh ₹5 crore, taking its stake to 20.12%.

A written-off investor coming back to fund the same company is rare in Indian startup land, and it signals either real belief in the new model or a bet with very little left to lose.

The Details

• Round size ₹27 crore (~$2.84 Mn)
• Lead investor Sparrow Capital
• Also participating Info Edge, WaterBridge Ventures, Better Capital, angel investors, employees
• Info Edge’s contribution ₹5 crore, via subsidiary Startup Investments (Holding) Ltd, raising its stake to 20.12%
• Context Info Edge had written off its full ₹76.65 Cr prior investment in May 2023
• Prior funding $30 Mn Series B led by WestBridge Capital (Sept 2021); over $40 Mn raised in total historically this ₹27 Cr round is a fraction of that scale

From Wholesale Marketplace to 60-Minute Delivery

Founded in 2015 by Siddharth Vij, Chaitanya Rathi, Siddharth Rastogi and Sachin Chauhan, Bijnis began as a straightforward B2B marketplace.

It connected footwear and apparel manufacturers in Agra with retailers across India a classic listings-and-orders model, not a logistics business.

That changed in late 2024. The company pivoted to an inventory-led quick commerce model, stocking dark stores so retailers get deliveries in as little as 60 minutes.

The rebrand to Zorit isn’t cosmetic it marks a genuinely different company, with a genuinely different cost structure, running on the old name’s leftover capital and credibility.

The Numbers Tell a Mixed Story

• Dark stores: 12-15, as of October 2026
• Factories on platform: 600+
• Annualised sales: ~₹120 crore
• FY26 net loss: ₹44.04 crore
• Net worth (March 2026): just ₹7.84 crore

A ₹44 crore loss against ₹120 crore in annualised sales means Zorit is burning roughly 37 paise for every rupee of revenue a steep rate for a company that just raised a relatively small ₹27 crore round.

With net worth sitting at under ₹8 crore, this raise isn’t a growth round. It’s closer to runway.

Why Quick Commerce for B2B Is a Different Bet

Zorit says nearly 60% of its retailers had never used an online B2B platform before a genuinely useful signal that the quick-commerce hook is pulling in offline-first buyers that listing-based marketplaces couldn’t.

But B2B quick commerce plays by different rules than consumer quick commerce. Order sizes are larger, margins are thinner, and dark-store economics only work with real density per city.

With a minimum order value of just ₹1,500 and payment on delivery, Zorit is optimizing for retailer trust over unit economics right now a deliberate trade-off, not an oversight.

What the Write-Off Really Signals

Info Edge writing off ₹76.65 crore and then re-investing ₹5 crore isn’t necessarily a contradiction it’s standard practice for funds marking a position to zero on paper while retaining the option to re-up if the business shows a credible new path. The real tell here is round size: a company that once raised $30 Mn in a single round is now raising ₹27 crore total, spread across five-plus participants. That’s not a company in growth mode it’s one proving a new model works before anyone writes a bigger cheque.

The Bottom Line

Twenty-seven crore buys Zorit a few more quarters to prove dark-store density works at B2B scale the next raise, not this one, will show if investors actually believe it.