Beyond Appliances Raises ₹110 Cr to Expand Its Kitchen Business

Beyond Appliances, the Bengaluru-based smart kitchen brand, has raised ₹110 crore (~$10.4 Mn) in a Series B round led by Fireside Ventures, with participation from Dharana Capital and other undisclosed investors.

What makes this raise unusual is the timing the company was founded in August 2024, meaning it's closing a Series B round in barely 14 months. That's an unusually fast funding trajectory for a hardware brand, a category where capital-intensive manufacturing usually slows things down.

The deal also comes with an ambitious target attached: Beyond Appliances is reportedly aiming for ₹500 crore in ARR within three years a roughly 4.5x jump from this raise's own size, in a category where hardware margins are notoriously thin.

The Details

• Round size₹110 Cr (~$10.4 Mn), Series B
• Lead investorFireside Ventures
• Other participantsDharana Capital, other undisclosed investors
• ValuationNot disclosed
• Company age at raise14 months (founded August 2024)
• Target₹500 Cr ARR within 3 years implying roughly 4.5x this round's size in annual revenue within three years

Smart Chimneys, Hobs Made Mostly In-House

Eshwar K Vikas and Rakesh Patil founded Beyond Appliances to build connected, Indian-kitchen-specific appliances smart chimneys, hobs and cooktops.

The company already runs two manufacturing facilities, in Delhi NCR and Bengaluru, and claims to produce nearly 90% of its products in-house.

That in-house manufacturing bet is notable. Most D2C appliance brands in India outsource production and focus on design and distribution Beyond Appliances is doing the opposite, which raises both its capital needs and its control over quality.

Retail Stores, Four Cities, and a Push Into Ovens

Beyond Appliances currently runs an omnichannel model three exclusive outlets plus retail presence across Delhi, Mumbai, Bengaluru and Hyderabad.

The fresh capital will fund a new manufacturing facility, R&D, and an expansion into 10 more cities over the next three years a nearly 3.5x jump in its current city footprint.

The company is also readying an oven launch within 9-12 months its first major push beyond chimneys and hobs into a new appliance category, where it'll go head-to-head with established players.

The ₹500 Cr Target Nobody's Questioning

A company aiming for ₹500 Cr ARR within three years, barely a year into its existence, is setting a genuinely aggressive bar especially in hardware, where scaling production, inventory and retail simultaneously tests cash flow in ways software companies never face.

Fireside Ventures backing this so early suggests real confidence in execution, not just market size. But the plan stretches ₹110 Cr across four capital-heavy goals at once a new plant, R&D, a new product category, and city expansion before any of them have proven demand.

That's the kind of capital allocation that works brilliantly if even two of the four bets land early, and gets uncomfortable fast if none do.

The Bottom Line

The real test isn't whether Beyond Appliances can build an oven it's whether a 14-month-old hardware brand can run four growth bets simultaneously without any one of them starving the others of cash